Tweed is the cannabis house brand for Canopy Growth Corp. which played a major role in Canada’s cannabis legalization in 2018 (Bill C-45). My major focus at Canopy is devoted to developing Tweed’s visual brand. I developed visuals for campaigns and promotions from within the creative team. Sharing responsibilities with both the creative team and packaging team, I helped develop a new visual system for Tweed’s line of products as part of their 2021 rebranding campaign. My capability to render 3D visual assets is currently on display across social media, web and print ads, sales and trade-show displays and online stores. With such a vast library of visuals I also helped tool a digital asset management system for internal and external use.
Collaborators: Jenn Dunaj, Ellen Micallef, Derek Pereira