AI forward,
Human centred
design direction.

Designing for the AI era at Spring

Spring Financial provides fast funding and credit-building tools to Canadians and Canadian businesses.

As Creative Director, I lead the design of our web experience, mobile apps, and brand. I manage a multidisciplinary team of six spanning UX, visual design, motion, web development, and social media, while remaining hands-on in design and development.

I identified an opportunity to connect our design infrastructure and automate repetitive work, giving the team more time to focus on creative quality and complex product challenges. I built an AI-enabled workflow connecting three custom design systems, shared libraries, and code repositories through Claude, Figma, GitHub, and Vercel. This allows us to produce development-ready app screens with on-brand copy, linked design tokens, and reusable components.

I also designed and developed self-service tools that help other departments create branded content, extending the team’s capabilities while maintaining consistency.

Together, these changes have helped us deliver comparable projects and tasks an estimated six times faster, expanding our capacity without growing the team.

• Conversion ↗
• Bounce rate ↘
• CLV ↗
• CAC ↘
• CPL ↘
• Automated DS

Intel’s Vaunt

Vaunt was a gesture-controlled augmented reality eyewear project designed to keep people engaged with the world rather than fixated on their phones. Using a discreet display system embedded into everyday-looking frames, Vaunt let users receive notifications, navigate streets, check grocery lists and more, all while preserving social and situational awareness.

As part of the UX team that reported to Itai Vonshak, Google’s current VP of Design, I shaped the interaction design by animating notification flows, defining typography and iconography for both the glasses and the companion app, exploring navigation behaviours, directing simulated product demos, and testing visual assets directly on the device’s Glassface display.

Intel’s Wearables division shut down during a leadership transition, and the IP was sold to what ultimately became Even Realities’ G series.

Loan access without credit

Spark helps Canadians with little or no credit history access micro loans that grow as they build a record of on-time payments. It’s the first product of its kind in Canada.

I led Spark from concept to launch on a compressed timeline, shaping the product, brand and UX in parallel. Less than a year after launch, 5,255 Canadians have connected their bank accounts to Spark (Q4 2026).

Spark is a work in progress and is in a transitional design period.

Martha Stewart Wellness Gummies

In partnership with Canopy Growth Corp., Martha Stewart launched her CBD line of cannabis edibles and oils. As a member of Canopy’s creative team, I shared the responsibility to conceive a visually compelling cannabis brand in line with Martha Stewart’s family of existing projects.

I was selected to work with a dedicated team of art directors and digital painters to develop enticing packaging and elegant sales displays for use in American cannabis dispensaries. My packaging renders were broadcast globally during her 2020 launch.

Preserving human authorship

HumanTouch verifies and certifies human-made creative work, giving designers and artists lasting proof of authorship as generated content becomes the norm.

I founded HumanTouch and lead its product, brand and UX. The first build was a Photoshop plugin that reads a layered working file across multiple signals and issues a unique, permanently registered and tamper-proof cryptographic certificate for each verified piece. It has since developed into a platform where artists and designers can share, discover and license verified work.

HumanTouch aims to launch in 2027 pending investment and public interest. A demo can be requested under NDA.