As Senior Lead Designer at Spring Financial, I had the opportunity to lead the complete redesign of a mobile app we acquired, transforming it into Bloom - an AI financial assistant now live at bloomapp.ca and available on App Store and Google Play.

The project involved reimagining the app’s UI/UX to align with its new purpose: empowering users to take control of their finances. A key feature being the integration of Oscar AI, which delivers personalized financial insights and assistance to users.

I led a team of graphic designers, web designers, and UX/UI designers, ensuring every element from functionality to aesthetics reflected our vision. I also took charge of the design efforts for the launch, including overseeing the press release, ad campaigns, and the creation of an engaging landing page that showcases Bloom's capabilities.